MAHOU
120K
EVENT ATTENDEES
18
EXPERIENCES
3
DAYS
THE BRIEF
To design a captivating, immersive, and awe-inspiring space for Mahou San Miguel at the HIP 2023 event in Madrid. This singular space would serve as a dynamic showcase, embodying innovation and excellence, while highlighting the brand's latest services and products.
THE CHALLENGE
Unifying all the sub-brands and services under one umbrella while allowing each one to have their own space and identity. Another challenge was to translate this design and these activations to a semi-permanent installation in their offices.
THE EXPERIENCE
Our vision entailed a centralized centerpiece that branched out into distinct spaces, interactions, and experiences. Collaborating closely with spatial designers, we meticulously crafted visual content and interactive activations that seamlessly intertwined physical and digital elements, ensuring a harmonious connection on both realms.
SELECTED CLIENTS
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Diesel
Bershka
Oysho
Sunglass Hut
Maurice Lacroix
Inditex
Lego
Adidas
-
Pepsi
Pepsi Max
Lay’s
Singha
Roku
Beam Suntory
Jagermeister
KFC
Belvedere
Lidl
Heineken
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Facebook
Mozilla
Instagram
Boiler Room
Google
Oculus
Microsoft
AT&T
MWC
Ericsson
Cisco Jasper
Movistar
Vodafone
Twitter
Reliance
Huawei
Sierra
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Momentum
Fuse
Tracy Locke
Future Impose
Solsona
Black Tomato Agency
Vice
Copa 90
Mcgarrybowen
Renown
Magnetic
Goodtimes Collective
KGA
JEFF
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Art Center
Inspiraction
AAA
Djs Contra La Fam
Unesco